O Always decrease price from previous year, never increase prices. O Never dramatically decrease Multi P/Q below industry average. O For Multi, always have the highest P/Q in the industry while having the lowest price within your P/Q range. O For Entry, always have the lowest price in the industry while having the lowest cost. O Always max R&D in Product Design for both Entry and Multi every year until you hit $60-$70k or until you see diminishing returns.
